Mauro Porcini

Mauro Porcini joined PepsiCo in 2012 as its first ever Chief Design Officer. In this newly created
position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to
innovation by design that impacts the company’s product platforms and brands, which include
Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Tropicana, Doritos, Lifewtr, bubly, Aquafina,
Cheetos, Quaker, 7Up, Mirinda, Naked, amongst many others. His focus extends from physical to
virtual expressions of the brands, including product, packaging, events, advertising, fashion and art
collaborations, retail activation, architecture, and digital media. He leads teams based in New York
City, Purchase, Dallas, Chicago, Los Angeles, Orlando, Miami, London, Dublin, Moscow, Il Cairo,
New Delhi, Shanghai, Bangkok, Mexico City, Sao Paulo and Johannesburg.
Mauro is the host his own successful video podcast “In your shoes – with Mauro Porcini” on Apple
podcast, Spotify and YouTube, where he interviews inspiring personalities from the creative
community worldwide.
In 2020 he became a presenter and judge on the TV show “New York by Design” and “America by
Design”, airing on CBS and Amazon Prime Video.
In 2021 his first book was published, in Italian: “L’età dell’eccellenza – Come innovazione e
creatività possono costruire un mondo migliore”, published by Il Saggiatore.
Prior to joining PepsiCo, Mauro served as the first ever Chief Design Officer at 3M, where his
mission was to build and nurture a design sensitive culture in a technology driven global
corporation. His teams, based in the U.S., Italy, China and Japan, won many of the world’s most
prestigious design and innovation awards.
Mauro began his professional career at Philips Design and then created his own design firm,
Wisemad Srl, in Italy with the celebrated entertainment producer and music star Claudio Cecchetto.
His work on wearable technologies has been showcased at the Louvre in Paris as well as the Seoul
Art Center.
Mauro sits on the Board of Directors of the Design Management Institute, on the Board of Directors
of the Italy-America Chamber of Commerce, on the Board of Directors of La Scuola d’Italia in
New York and on the advisory council of other design and art institutions. He currently lives and
resides in New York City.